An innovative design for crisp packets has demonstrated how good things really do come in small packages. Boxerchips have applied their novel concept for packaging reduction to a range of tasty crisps which has been rapidly soaring to success with record in-flight sales on airlines where space is at a premium.
The new packaging format delivers the same volume of product as a standard 40g bag of crisps, but the compact arrangement allows for an overall reduction in size by as much as 50% and dramatically crunches the amount of packaging materials used by 35%.
Needing a packaging supplier that could deliver a unique appearance for the new packs, Boxerchips worked on the project with Bradford-based film packaging specialists National Flexible, who developed a bespoke film for the unusual flow-wrap application.
The high-barrier laminate film offers excellent seal integrity to deal with the constant changes in atmospheric pressure that the packs are exposed to, whilst also being pliable enough to fit snugly around the internal box which contains the product.
The 5 different flavours have eye-catching visuals with artwork that was reproduced by National Flexible’s print team using a process that simultaneously printed both sides of the film in one pass, giving the outer surface of the laminate a unique spot-matt finish.
National Flexible are the UK’s largest distributor of polypropylene, laminates and special films. Their custom factory is purpose built to be compliant with the latest BRC standards for food-grade packaging and they have become well-known as the preferred supplier of packaging films for the food, bakery, snack, confectionery and contract packing industries.
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