National Flexible ‘wraps up’ shortbread market

campbells-twin-packA well-known manufacturer of premium shortbread biscuits has teamed up with Yorkshire-based packaging specialists, National Flexible, to ensure that they have a constant availability of film to wrap their products, keeping them fresh and looking good on the shelf.

Lead times and access to quality packaging are major headaches for manufacturers who are struggling to keep rising costs down and minimise disruptions to their packing lines.

National Flexible’s stocking system allows customers to gain real cost advantages – even for bespoke printed materials – by creating finished film for call-off orders ahead of their customers’ packing requirements.

“We’re inundated with calls from customers who need film at short notice,” said National Flexible’s Marketing Manager, Andy Smith. “This isn’t due to a lack of planning on their part, it simply reflects the pressure that their retail customers place on them to fulfil orders – without taking into consideration how quickly the supply chain behind them can react,” he continued.

National Flexible’s stock service gives guaranteed availability at short notice with lead times as little as same day/next day or as required. It also helps to also ease some of the growing price pressures felt by buyers as it gives the opportunity to fix prices ahead of market increases.

To discuss your packaging film requirements please contact National Flexible’s commercial team on 01274 685566 or email sales@nationalflexible.net