Colleagues at Morrisons stores across the country kicked off a month of festive fundraising for Sue Ryder with a unique fundraising drive for #GivingTuesday.
Throughout December colleagues will be getting in the festive spirit by wearing their finest Christmas jumpers for Sue Ryder – the retailer’s national charity partner – and hosting a variety of fundraisers in store, including bag packs, raffles, gift wrapping stations and a ‘Guess the Weight of the Christmas pudding’ competition.
The fundraising started on Tuesday 29th November to mark #GivingTuesday, a global day of charity giving which is being supported by Morrisons. For one day only customers were able to add a £1 donation to Sue Ryder to their shopping at the checkout. In total, Morrisons is aiming to raise £100,000 in donations this December, which could pay for 30 expert nurses to care for Sue Ryder’s patients and families over the Christmas period.
David Scott, Head of Corporate Affairs at Morrisons, said: “We’re very proud of our partnership with Sue Ryder and #GivingTuesday gave us the opportunity to highlight the charity’s incredible work. It was also a chance for our customers and colleagues to come together to celebrate giving for a day, and I’d like to thank everyone who got involved and helped to make the day such a success.”
“We’re looking forward to the rest of our Christmas fundraising activities and we hope customers and colleagues will enjoy the events we have in store.”
Morrisons is also stocking several new products to raise money for Sue Ryder this Christmas, including a floral 2017 calendar and a range of festive £1 or £2 scratchcards, which are on sale at the kiosk. Morrisons is also making a donation of £50,000 to Sue Ryder from the sale of its charity Christmas cards, which are available in store now.
The Morrisons Raise a Smile partnership with Sue Ryder has raised over £6 million since it launched in February 2014, helping Sue Ryder to provide over 125,000 extra hours of incredible care a year to support patients and families across the UK. For more information, visit www.sueryder.org/morrisons.
MORRISONS AND SUE RYDER