Morrisons Expands Halal Offering with New Haloodies Premium Gourmet Burgers

Millions of Muslims love a nice, juicy burger. Historically, though, they’ve found it difficult to pin down a quality brand that’s a reliable fit for halal living.

But that’s all about to change, thanks to Morrisons stocking the Haloodies Premium Gourmet Burger range in the frozen section of selected stores across the UK from Monday 1 October.

  • 2 x pack of Quarter Pounders – ideal for couples, millennials and students
  • 6 x pack of 2oz burgers – perfect for families and kids

While halal burgers are by no means a new phenomenon, finding fully certified, premium quality, gourmet-style burgers on the supermarket shelves has been tricky – until now.

Haloodies quarter pounders and 2oz burgers, like all their products, have full traceability and are halal certified with BRC AA+ and IFS accreditation, giving peace of mind to hungry Muslims up and down the country.

And it’s important to note, too, that they’re made from grass-fed Irish beef, for a juicier taste sensation.

Noman Khawaja, Haloodies’ co-founder, is delighted by Morrisons decision to stock the burgers.

“This is great news for Muslim consumers, whose commitment to halal living has traditionally meant limited choices in the food market. At Haloodies, we’re always looking for innovative products that meet the evolving needs of the halal consumer, so we’re proud to expand our Morrisons offering beyond the cooked chicken products they already stock.

We’ve got to give great credit to our valued manufacturers, Kepak, who produce burgers that not only taste fantastic but also have a high beef content of 80%. We’re committed to providing the best quality meat products, so we will continue working with them to ensure that 80% rises even higher.”

Morrisons already stocks of Haloodies’ cooked chicken range but the burgers will be the supermarket’s first frozen offering from the halal brand, giving Muslims extra options.

Joseph Hughes, Buyer of World Foods – fresh, frozen and non-food at Morrisons Supermarkets plc, said, “Haloodies came to us with their premium beef burgers and, having checked out their quality, we are pleased to welcome them to an exclusive number of our UK stores. Haloodies have created excellent quality burgers that will complement our core and ever-growing halal offering. We’re sure they’ll make a great addition to our high-demographic Asian stores.”

For more information about Haloodies and the Morrisons stores stocking their premium beef burgers, please contact Claire Marlow at Champions (UK) plc on 08453 31 30 31 or email cmarlow@championsukplc.com.