Whilst a botched dye job can leave many with months worth of bad hair days, it seems that the fashion for temporary hair colour is gaining followers. So much so that new research has found that sales of temporary hair colour products have tripled between 2013 and 2014, growing from £1 million in 2013 to £3 million in 2014.
The trend looks set to give the hair colourant category some much needed highlights as overall sales of haircolourants in 2014 are predicted to have seen a decline in value of 5%, falling from £344 million in 2013 to an estimated £327 million in 2014.
Declining sales have been particularly noticeable in the permanent hair colourant category, which fell from £282.4 million in 2013 to £266 million in 2014, as well as the semi-permanent colour category with sales dropping from £8.1 million to £7.1 million in the same time period.
Whilst over a third (37%) of Brits have used hair colour themselves at home in the past year, of these one in 10 (11%) have used new colour techniques, including hair colour and chalks, rising to over a quarter (28%) of 16-24’s. Usage soars amongst men with a third (33%) of those who have used hair colour at home in the past twelve months using a new colour technique, compared to just 5% of women.
Mintel’s research has also found that young men are unafraid of streaking ahead when it comes to hair dye. Indeed, a third (33%) of men aged 16-24 have coloured their hair in the past year themselves, compared to an overall average of 16% of men. In addition, some 12% of men aged 16-24 have used permanent hair colour and 11% have used semi-permanent hair colour at home in the last year.
Further to this, Mintel’s research has found that young men are more likely to have grey hair than young women. Over a quarter (28%) of men register some level of grey hair compared to less than one in five (18%) women of the same age.
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