MIKE AND IKE fruit-flavoured candies are kicking off the new football season in style with a heavyweight programme of advertising, sponsorships, promotions and consumer sampling. Mike and Ike – one of America’s top-selling confectionery brands – will once again be advertising at football grounds throughout the season. Following major new distribution breakthroughs, Mike and Ike will also be launching its first national advertising this year with Adshel posters, consumer magazines and regional press campaigns.
Further record-breaking support for the Mike and Ike range includes sponsorship of adventure sports and a national consumer sampling roadshow.
Steve Foster, Regional Manager, Europe, said: “Mike and Ike candies have taken the UK by storm and have quickly established a very impressive distribution base in all sectors of the UK grocery trade. The time is now right to develop a strong programme of consumer advertising, promotional and sampling support.”
The star-studded Mike and Ike range features Fabulous Fruits, Berry Blast and Tropical Typhoon – all fat-free candies bursting with fruit juice flavours.
Presented in colourful, eye-catching 55g packs and made-for-sharing family bags, Mike and Ike candies are produced in Bethlehem, Pennsylvania by Just Born Inc., the seventh largest sugar confectionery manufacturer in the US. Mike and Ike are being sold and distributed in the UK by D&D Snack Foods UK.
Steve Foster said: The launch of Mike and Ike has brought excitement and innovation to the UK’s £110 million chewy fruit-flavoured sweets market, Mike and Ike are true American legends and their arrival in the UK has created tremendous interest and impact!”
Mike and Ike chewy fruit-flavoured candies first appeared in the US back in 1940. These American idols have regularly been featured in films and TV shows and celebrity fans include Will Smith and Steven Spielberg! Today, Mike and Ike candies are sold in more than 50 countries.
D&D Snack Foods UK
Tel: 01892 837489
www.mikeandike.co.uk
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