Mentos, the world’s number two candy brand, is bringing back its hugely successful ‘Say Hello’ campaign with a limited edition run of singles candies, this time featuring bespoke ‘emoticons,’ 22 quirky characters, waiting to be discovered inside each special pack. Each candy encourages consumers to interact with others and enjoy a shared moment. Thanks to the fun of not knowing what they’re going to get, shoppers will be enticed to repeat purchase. The £2.5m ‘Mentos Say Hello 2.0’ supporting media campaign delivers 85.6% reach of Mentos’ target 16-34 year olds.
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