McVitie’s launches spook-tacular cakes in time for Halloween!

Trick or Treat! McVitie’s has announced the launch of its fang-tastic cakes range, on shelf in time for Halloween, Tuesday October 31st. With new-look Halloween inspired packaging and content full of expected and unexpected ingredients, the new products make the perfect treats for Trick or Treaters, lunchboxes or party foods. 

This season’s exciting new line-up includes McVitie’s Hobnobs Eerie Eyeball Teacakes, McVitie’s Jaffa Freaky Cake Bars, McVitie’s Jaffa Lemon and Slime Cake Bars and McVitie’s Hobnobs Toffee Apple Flapjacks. Tapping into the booming Halloween seasonal market, the products will be available across both grocery and convenience for just £1!

The full range has a forecasting retail sales value of £2.5M for Halloween, Bonfire and Christmas.

Ailsa Duguid, Brand Manager, McVitie’s Cake Company, commented: “We’re confident our new range for Halloween will catch the eyes of shoppers as they look to stock up on delicious treats this Halloween. With Halloween continuing to be one of the top three seasonal events on the retail calendar, this is a fantastic opportunity for retailers to capitalize on, especially in the cake aisle.”

About pladis

pladis is a global biscuit and confectionery company with operations in 130 countries across Europe, the Middle East, Africa, Asia and the Americas. With annual revenues of £2.2 billion, pladis has 34 factories in 13 countries and employs 26,000. The company, owned by Yildiz Holding, the largest food company in CEEMEA, was established in 2016 when United Biscuits, Ulker, Godiva Chocolatier (excluding stores), and DeMet’s Candy Company united as one global business. The company combines three centuries of baking and confectionery expertise by bringing together its iconic Godiva, McVitie’s and Ulker brands alongside national and locally loved brands including Jacob’s.

With a commitment to “promise happiness to the world with every bite”, pladis delights consumers with products in sweet and savoury biscuits, wafer, cake, chocolate, gum and candy categories.

www.pladisglobal.com