The McCoy’s Chips ‘When Flavour Calls’ advert returned to TV screens on the 1st of March in a £1.5m campaign. The ad, which is supported by digital and shopper activity, will drive further awareness of McCoy’s Chips. Reinforcing the brands taste credentials, the campaign reminds consumers that McCoy’s Chips are bursting with flavour, offering a unique opportunity to experience the familiar chip shop chip taste in a convenient bag of crisps.
The ad is set in a traditional fish and chip shop on sunny Brighton seafront, in which the protagonist Sarah receives a mysterious phone call from Flavour. As she picks up the famous golden receiver and tries the irresistible full-on flavour of McCoy’s Chips, she soon realises the ominous eyeballing seagulls are after them in force. An impressive 92% of people who saw the ad last year said they were motivated to buy the product.
Led by the insight that flavour is the number one purchase driver for 51% of snackers and capitalizing on the nations shared love for our local Fish & Chip shop, McCoy’s Chips saw an extremely successful first year. Chips was the second largest NPD in the CSN market in 2017 and is currently worth £9.1million with one pack sold every five seconds.
Jeff Swan, Marketing Director at KP Snacks, says: “McCoy’s Chips have been an incredible addition to the McCoy’s portfolio, capitalising on shopper demand for bold and exciting flavours. This cheeky ad reminds people of their existing love for the chip shop experience but with a flavour packed crisp. Given the huge success of the product we’re delighted to support it again in 2018.”