Mary Berry’s vinaigrettes to debut in Sainsbury’s

RH Amar, the UK’s leading ambient fine food importer and distributor, is celebrating the addition of three new delicious vinaigrettes to its popular Mary Berry’s range of premium salad dressings, mayonnaises, sauces and chutneys.

MB-vinaigrettes-300dpiMary Berry’s is the UK’s number 1 premium brand in salad dressings* and the new vinaigrettes will offer shoppers a healthier, lighter way to dress their favourite salads without compromising on flavour. Terrifically versatile, they also can be used all year round as a flavoursome marinade for meats or fish or drizzled over vegetables.

New to the Mary Berry’s range from April are:

– Roasted Garlic & Red Onion Vinaigrette

– Honey & Balsamic Vinaigrette

– Lemon & Mustard Vinaigrette

All carry an RRP of £2.99 per 235ml glass bottle, with Roasted Garlic & Red Onion Vinaigrette and Honey & Balsamic Vinaigrette hitting shelves in Sainsbury’s from 4th April, while all three will be available in Lakeland from the beginning of April.

“We are launching this exciting new trio of products following extensive consumer research which showed that there was a real demand for a high quality range of vinaigrettes from the UK’s best-selling range of premium salad dressings*,” explains Anne-Marie Cannon, brand manager for Mary Berry’s at RH Amar. “All three perfectly complement our seven-strong salad dressings range and tested incredibly strongly with our target audience of families and 45+ empty nesters, so we are confident they will do well with these audiences during the summer months following launch.

“Summer is a really important opportunity for the Mary Berry’s brand in general, and we have traditionally done very well with our range during this period. These vinaigrettes offer intense and natural flavours that complement rather than mask the food they accompany,” adds Cannon.

The vinaigrettes are set to build on the success of the hugely popular Mary Berry’s salad dressings, which are the fourth biggest dressings brand and fuelling category growth. In the past 12 weeks Mary Berry’s salad dressings have contributed +26.2% of value growth to the category from a 7% category share position, while growing value sales +12.7% across the year.*

“Mary Berry’s provides shoppers with a trusted and recognised brand that performs strongly on taste to engender the most loyal shopper base in the salad dressings category*,” adds Cannon.

* AC Nielsen Total market 52 w.e. 31.01.16

www.rhamar.com