Marketing the Black Tower icon

Black Tower continues to be one of the UKs favourite wines with wide distribution and a consumer focussed range, the Black Tower brand offers the customer the wines they want and great promotions. Black Tower on Facebook has established a large base of friends for the brand and the Facebook page constantly presents special offers, competitions and promotions with great prizes and fun content. The unique range of promotional sleeves on the classic Black Tower bottles mean there are regular high shelf impact designs, which look great on the consumers table and are perfect for taking to friends. On-bottle promotion this spring carried a ‘win £1000’ and plans are already underway for a new winter season pack.

chazAlongside a growing social medial presence for the brand and special decorated packs for on-shelf impact, the Black Tower brand has a wide range of sampling programmes at key summer events in major UK regions. Together with national womens magazine advertising, the full programme of on-pack presentation, promotions, social media and sampling events makes Black Tower one of the top supported wine brands in the UK market.

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