Make 2012 a Culinary Christmas with Wing Yip’s gift guide

Consumers are tired of the same old boring Christmas presents and need inspiration for a fun, thoughtful and delicious gift. Each year the UK’s leading Oriental grocer, Wing Yip, sees more and more shoppers looking for a culinary gift that will delight their loved ones – and perhaps get them invited to an Oriental festive feast!

Wing Yip Sauce Pack

Forget the traditional food hamper, Wing Yip’s Sauce Pack really is all the Chinese you need to know and will provide a welcome break from turkey over Christmas. The pack of tasty Wing Yip sauces includes favourites such as Chow Mein, Sweet and Sour and traditional Chinese Curry Sauce, made from authentic ingredients and seasonings. The pack also comes complete with a Wing Yip Recipe Book to test your skills and create some tasty dishes for the New Year.

Wing Yip’s Five Beer Gift Pack

Treat “hard-to-buy-for-men” to a true taste of the Orient with Wing Yip’s Five Beer Gift Pack, a collection of five beers from China, Thailand and Japan. Containing 330ml bottles of the popular Tiger, Tsingtao and Singha beers, as well as the more unusual Chang and Saporro, it is the ideal present for any beer enthusiast. More exotic beers are available in-store.

Tea Time

If you spend much of the Christmas holiday drinking tea with relatives then why not liven things up with a ‘pick and mix’ of tea from Wing Yip. With a wide variety of authentic and exotic teas from the Far East available in store and online, you can hand pick a selection then package them in a simple bamboo steamer, which costs from as little as £3.10. Look out for KS Tit Koon Yum Tea, a green tea which comes in a pretty pink and blue tin or Flying Swallow Pu-Erh Tea, a loose tea packaged in a traditional bamboo box, and a firm favourite for those looking to undertake a New Year detox.

Consumers look east for leftover inspiration

Mr Wing Yip, the founder of the UK’s leading Oriental grocer Wing Yip, says that the company always sees a spike in the sale of sauces like Yellow Bean Sauce and Kung Po in the run up to Christmas.

He said: “Shoppers are looking for a Chinese dish that lets them use their leftover turkey, chicken and other meats.

“Made with Yellow beans and carefully selected seasonings to create distinctively flavoured Chinese sauce, our customers add it to leftover meat stir fried dishes for a savoury and authentic Oriental taste.

“Hosts also seek to add a touch of the exotic to their Christmas parties and often look east for inspiration. Shoppers who are tired of finger food staples like sausage rolls and pineapple and cheese over the Christmas party season are increasingly turning towards Asian fare for their festive entertaining.

“Dim sum, dumplings, spring rolls and tiger prawns are all buffet dishes that call out for dipping sauces, such as Wing Yip Sweet Chilli Sauce. Made from a special blend of Asian spices, it is ideal for dipping savoury appetisers.

“Vegetarian Mushroom Sauce is another mouth-watering sauce for braising and dipping savoury dishes and stir-fry staple Sweet and Sour Sauce can also be used as a tangy, fruity dip.”

Wing Yip has four superstores in Birmingham, Manchester, Cricklewood (London) and Croydon, a wide geographical spread to provide maximum convenience for trade customers. Two further stores are planned for Cardiff and Nottingham.

For more gift ideas and store details visit our new-look website www.wingyipstore.co.uk

The new site is easier to navigate and has a range of new tools, such as an offers section and favourites list.

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