Linda McCartney’s, the well-loved vegetarian brand founded by Linda McCartney, the original punk pioneer of meat-free eating, announces the launch of its new vegetarian pizza range, hitting shelves this October (RRP £5.00).
The trio of pizzas have been created to offer consumers greater variety and taste with vegetarian alternative toppings made from the brand’s existing and highly popular meat substitutes, The NPD follows consumer research that identified consumers feel limited by current vegetarian pizza offerings and are eager to seek out more exciting alternatives.
Reflecting popular meat pizza toppings, on a sourdough base, the Linda McCartney’s range is available in three SKUs:
- Linda McCartney’s Vegetarian Chicken and Pesto Pizza
- Linda McCartney’s Vegetarian Arrabiata Chicken, Chorizo & Chilli Pizza
- Linda McCartney’s Vegetarian Spicy Beef & Jalapeño Pizza
Nadine Maggi, Managing Director at Linda McCartney’s comments: “The Chilled Pizza category is worth £512 million and enjoying strong growth, and combined with consumer feedback that vegetarian pizzas were ‘uninspiring’, it made sense for us to bring a great tasting vegetarian pizza to the market. Using our vast experience and a brand that people trust, we’re confident the Linda McCartney’s Vegetarian Pizzas will become a firm favourite amongst shoppers – and just in time for those autumnal Friday nights in.”
Linda McCartney’s Vegetarian Pizza Range will be available in the chilled aisle at Sainsbury’s from the 10th October with an RRP of £5.00
For more delicious inspiration head to @lindamccartneyfoods or visit lindamccartneyfoods.co.uk.
 Linda McCartney’s 2016 Consumer Research