With a sport-packed summer on the horizon, Germany’s best-selling premium pilsener Krombacher has launched in over 500 Tesco stores.
Krombacher Pils is golden in colour with an aroma beautifully balanced between hops and malts. Full in flavour with that classic refreshing bitter finish, the Pils will launch in 66cl bottles and will have an RSP of £2.00.
Stephan Kofler, Krombacher UK Sales and Marketing Director, said: “It’s a huge privilege to have our famous Pils launching in Tesco ahead of an extremely exciting summer. Due to our strength in the UK on-trade and reputation for quality, plus the brewery’s stature in Germany, I’m confident that Tesco’s discerning consumers will be searching out and enjoying our top-selling Pils as the weather warms and the summer of sport begins.”
Luke O’Connor, Tesco World Beer Buyer, said: “We are excited to be expanding our range of world beers with Krombacher. I’m sure the history and quality of the Krombacher Pils will be popular with our customers, and we’re excited to bring one of the bestselling pilseners to our shoppers.”