- Kerry Foods is continuing to place itself at the forefront of chilled snacking with its latest innovation: Fridge Raiders Cheese and Nut Combos
- The dual compartment snack provides a healthier, fulfilling option, which is convenient to eat on-the-go and tastes great, keeping shoppers at 100% in-between meals
- The launch will be heavily supported with a £1.5m marketing spend which includes TV running throughout June – a key trading time for chilled and healthier snacks
Kerry Foods is leading the way with its first to market innovation: Fridge Raiders Cheese and Nut Combos. The new range of snacking products will comprise of bite-size cheese pieces, combined with a variety of tasty, savoury foods such as nuts and crunchy corn. Available in Sea Salt & Pepper and Honey BBQ flavours, the snack is high in protein and less than 170 calories, offering a smarter snacking option for shoppers.
Healthy snacking is on the rise with consumers actively opting for better-for-you snack choices; 50 million more snacks were chosen for health versus any other reason last year[1], showing a great demand for innovation within the category. Nuts are a snack with broad appeal as 75% of consumers eat them at least once a week and the category is worth almost £490m, growing +4%[2], showing a great opportunity to go after a cheese and nut combination in one convenient snack format.
Matthew Paterson, Fridge Raiders Brand Manager at Kerry Foods, comments, “The dual compartment tray consists of two of the UK’s most loved savoury snacks, cheese pieces and nuts that can be eaten either separately or together. The convenient format can be consumed on-the-go or as a planned occasion to satisfy that hunger gap, which often strikes in-between meals. It’s a fulfilling energy fix which combats that sluggish feeling, keeping you at 100% and tasting great.
“We’re excited about the launch and are feeling incredibly positive about the success it will bring following a very strong reception from both consumers and retailers during research. We’ve also seen similar style snacks becoming increasingly popular in the US market with brands such as Balanced Breaks by Sargenta constantly growing, so we’re confident this trend will translate within the UK space. The Fridge Raiders Cheese and Nut Combos will help strengthen our masterbrand, credibly delivering our ‘powered by protein’ position and elevating our quality credentials through the ingredients used.”
Available from the beginning of April in single and multipack formats, the launch will be supported with a significant £1.5m spend to ensure awareness levels are high, including TV, video on demand, digital, consumer and shopper marketing.
[1] Kantar Worldpanel 52w/e Feb 2018
[2] IRI 52 w/e July 2018
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