Kepak launches two panini flavours

Kepak Convenience Foods, the driving force in the UK’s £463 million Hot, Quick & Tasty food category*, has unveiled two delicious new flavours for its fast-growing Zugo’s Deli Café panini range, helping retailers  tap in to the massive lunchtime sales opportunity.

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The new flavours, Mediterranean Chicken with Mozzarella and Four Cheese with Sweet Red Onion Chutney, are the latest market-leading NPD from Kepak, and will help retailers offer more choice toconsumers at lunchtime, including a new meat-free option.

The Mediterranean Chicken with Mozzarella panini is made using 100% chicken breast with a sundried tomato and garlic sauce. TheFour Cheese with Sweet Red Onion Chutney combines Mozzarella, Emmental, Mature Cheddar and soft cheese. Both panini are made with a stone baked ciabatta.

Zugo’s Deli Café, now a £7 million brand**, has grown 14% year on year*** and adds incremental shoppers to the micro snacking category

The category-boosting new products join the existing range which comprises Chargrilled Chicken, Mozzarella and Pesto panini, Bacon, Cheese and Mustard Mayonnaise panini and two pasta pot variants.

John Armstrong, Marketing Director at Kepak says: “According to the British Sandwich Association, Chicken and Cheese are the two best-selling sandwich fillings, so we know that these new variants will be very popular with consumers, creating more profit opportunities for retailers in the dynamic Hot, Quick & Tasty category.”

Kepak continues to innovate in the category and urges retailers to stock up on Zugo’s Deli Café to make sure they get their share of this lunchtime profit opportunity.

*Source: IRI, 52 w/e 17th Aug 2013

**Source: IRI August 2013

*** Source: Retailer Panel – Cross shop analysis – August 2013

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Website:               www.kepaktrade.co.uk

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