JTI expands distribution of Nordic Spirit with 396 Sainsbury’s stores

Following its introduction into the grocery channel in 2019, JTI has today announced it will be expanding distribution of its successful Nordic Spirit range. From February, Nordic Spirit will be stocked across 396 Sainsbury’s stores across the UK.

Leading the way in the nicotine pouch category, Nordic Spirit has rapidly grown in popularity since its launch last year. The 100% tobacco-free pouches offer existing adult smokers and vapers in the UK more choice by providing a convenient and discreet nicotine product that can be enjoyed in situations where smoking or vaping might not be possible.

Nordic Spirit is currently available to purchase in two flavours (Mint and Bergamot Wildberry) and two strengths (6mg and 9mg). For one can of 20 tobacco-free pouches the RRP is £6.50*, and each pouch can be enjoyed for up to one hour.

Stephane Berset, JTI UK Marketing Vice President, comments; “We’ve been thrilled with the consumer response to Nordic Spirit since launch and are delighted to be able to work with Sainsbury’s to further widen our reach of Nordic Spirit. The response from multiple retailers has been really positive, helped by the success of Nordic Spirit to date. We are looking forward to working with each retailer on a bespoke plan to help them profit from the growing nicotine pouch market in the coming months.” 

* Retailers are of course free to sell JTI products at whatever price they choose