Jakemans Blueberry Menthol variant added to popular traditional confectionery range

jakemansJakemans cough and throat sweets are now available in a brand new flavour. Blueberry Menthol will become the fifth variant available and provides stimulating vapours to help keep the nose clear. The range currently consists of Throat & Chest (distinctive traditional aniseed flavour), Cherry Menthol, Honey & Lemon (contains real honey known for its soothing antiseptic and antibacterial qualities) and Menthol & Eucalyptus (carefully blended peppermint and lemon oil for an extra-strong sensation).

Blueberry Menthol is available in 100g bags for the RSP of just 69p, making it an affordable stock addition for many retailers. Like the other products in the range it does not contain any artificial colours or flavours which appeals to today’s health conscious consumer wanting to soothe coughs and sore throats the natural way.

Listings of the new SKU are already confirmed in large grocery multiples such as Boots and ASDA.  Jakemans has been using traditional sweet-making techniques for over 100 years. In 2007 the brand was acquired by LanesHealth, British manufacturers of established family favourites such as Olbas and Kalms. Since the acquisition LanesHealth has worked hard to extend the range and focus the brand strategy towards functional confectionery.

Jakemans will be supported in the 2009 – 2010 campaign year with an extensive PR campaign. A high profile singer will be unveiled as the brand’s spokesperson later in the year to communicate the popularity of Jakemans with professional singers whose livelihood depends on taking care of their throats and anecdotally find the products’ menthol properties particularly soothing. The marketing activity builds on last year’s partnership with West End star Zoe Tyler which secured extensive national print coverage.

Jakemans sweets are made with only the finest ingredients. Not only do they do the job, they taste great too – the only hard part is choosing which of the delicious flavours to go for.

For further info or to place an order, phone 01452 507 458 or visit www.jakemans.com.