Jack Daniels barbecue sauce appeal grows globally

jdsaucesmallA premium quality, informational Fix-a-Form ingredients label is helping Baxters Food Group to market its fine range of Jack Daniels barbecue sauces to a growing number of countries around the globe.

The sauces, made by Baxters under licence, are now available in 19 territories spanning Eastern and Western Europe and Scandinavia. The four varieties – Smooth Original, Full Flavour Smokey, Hot Chilli and Rich Honey – all include the world famous Black Label Whiskey.

A spokeswoman from Baxters explains why the label has made life easier: “It’s clearly a legal requirement to give the ingredients and nutritional information in the right language for the market and in the case of the Jack Daniels label we have been able to dramatically streamline the number of labels we produce. Each ‘variety’ label carries the information in the multitude of languages necessary to cover our current global requirements which helps to greatly reduce the logistics of packaging.”

The neatly folded, 8 page resealable multi-page label was designed and printed to the very precise guidelines set out by US makers Brown Forman. It mirrors the main self-adhesive front label but is fixed neatly around the back of the 275g glass bottle.

Jack Daniels know a thing or two about barbecuing. The World Championships are held at their main Tennessee headquarters every autumn.

Denny Bros Ltd
Stefan Regula
Tel: 01284 701381
E: stefan.regula@dennybros.com
www.dennybros.com