Isklar Norwegian glacial natural mineral water has scooped the highest accolade of Best Overall Concept and winner of the Platinum Award, as well as being awarded silver in the Best New Brand category, at the 2008 Water Innovation Awards. Isklar won the highly prestigious awards, which recognise excellence and creativity on a unique global platform, against stiff competition. An international panel of experts, made up of buyers and industry leaders, judged over two hundred entries from forty countries.
CEO of Isklar, Peter Krogh says; “This is a great achievement for everyone involved in the creation and launch of Isklar. We are delighted to be recognised by the WIA and to accept these awards from our industry peers. From concept through to on-shelf, Isklar has been a resounding success and will continue to go from strength to strength. Receiving this global recognition confirms our aspirations for the brand and our future.”
John Mathers, COO of strategic brand consultancy Blue Marlin which is responsible for Isklar’s brand development and packaging design comments, “We’re delighted that innovation which brings commercial success has been recognised at these awards. Especially during times of economic uncertainty, it is clear that brands that are prepared to be bold and challenge the status quo will succeed and achieve the recognition they deserve.”
Isklar launched into the UK earlier this year with a £2.5 million marketing campaign, which includes TV and print advertising supported by an integrated below-the-line and PR campaign.
Isklar’s launch team includes media agency Media Planning Group, advertising agency Hooper Galton, PR agency Biss Lancaster, web agency Hugo & Cat and promotional marketing agency Intelligent Marketing.
Isklar customer services: 01844 293639
www.isklar.no
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