RB is continuing to drive growth in the disinfection category with its popular Dettol brand by introducing Dettol All in One Disinfectant spray. This versatile spray can be used on all hard surfaces (such as toilets, bins and sinks), soft surfaces (such as sofas and mattresses), and leaves a fresh fragrance in the air. This gives customers one can with endless possibilities and the handy spray format makes disinfection of hardto- reach places a breeze. In keeping with Dettol’s equity as a trusted anti-bacterial brand, the disinfectant spray also helps to protect families from illness by killing 99.9% of bacteria & viruses around the home, including E.coli, Salmonella, and cold & flu viruses.
The Dettol All in One Disinfectant spray launch will be supported by a £3.7m media campaign, including TV, digital communication and a comprehensive PR campaign to drive awareness of the products throughout 2016. It will also feature in Dettol’s anti-bacterial range campaigns alongside Dettol Surface Cleanser Spray and Dettol Cleansing Surface Wipes. In addition, an impactful on-shelf hotspot can be used in stores to educate shoppers on the additional opportunities for usage in the home.
The Dettol All in One Disinfectant spray range is available in three new fresh and floral fragrances including:
• Dettol All in One Disinfectant spray, Spring Waterfall 400ml – MRRP £3.49
• Dettol All in One Disinfectant spray, Crisp Linen 400ml – MRRP £3.49
• Dettol All in One Disinfectant spray, Orchard Blossom 400ml – MRRP £3.49
Elise Cockley, RB UK Surface Care Marketing Manager, says: “With the introduction of the All in One Disinfectant Spray, Dettol now offers a comprehensive range of disinfection products to fit all consumer needs. The convenient allin- one spray format allows consumers to effortlessly disinfect surfaces that are currently difficult to manage. This product is the perfect extension to the no.1 trusted Dettol anti-bacterial range, offering key disinfection benefits in an easyto- use format.”
Hitting shelves in January 2016, the Dettol All in One Disinfectant spray is available from major multiples including Tesco, ASDA, Sainsbury’s, Morrisons, Co- Operative and Wilkinson’s.
 MRRP is a recommended retail price only. Retail pricing and ranging decisions are at the sole discretion of the retailer.
RECKITT BENCKISER (RB)