Coca-Cola European Partners (CCEP) is bringing back a renewed version of the heart-warming, iconic advert for Coca-Cola Zero Sugar, First Taste featuring Mr Hadley, encouraging consumers to try the drink for the first time.
The new Coca-Cola Zero Sugar TV commercial sees Coca-Cola build on its long-standing legacy of uplifting adverts, with the introduction to Mr Hadley, a resident of a retirement home, played by actor Nicolas Coster. Mr Hadley is offered a bottle of Coca- Cola Zero Sugar by one of the staff. As he tastes the drink for the first time, he wonders what else he hasn’t tried.
What follows is a series of fulfilled life dreams: telling his long-lost love Alice he’s always loved her, getting a tattoo, diving into an Olympic size pool, riding down the highway on a motorcycle, enjoying the party at a Pride Parade, then finally crowd-surfing his way through a festival crowd. The spot features Queen’s smash hit ‘I Want To Break Free’ as the soundtrack.
The original advert first ran in 2006 and has been repurposed and filmed using the same lead actor from over ten years ago, British-born American Actor Nicolas Coster (84).
The TVC runs as part of an integrated campaign with the advert having launched on Monday 15th January across TV, online and cinema. The campaign will be fully supported across OOH, digital and PR to help retailers increase their sales of the zero-calorie variant.
Simon Harrison, customer marketing director at Coca-Cola European Partners said: “Coca-Cola Zero Sugar is one of the fastest growing brands in our portfolio. This year, to continue our focus on encouraging people to try a Coca- Cola Zero Sugar, which has the same great Coke taste with no calories, we have re-developed a fantastic, heart-warming advert. The campaign brings to life the concept of those “bucket list” moments that universally resonate with people.
We want to build on the success of the brand to date reminding people of what makes it so special.”