The number one brand in kids snacks, Dairylea Dunkers, is bringing a new and exciting addition to its range this Spring.
Available now, Dunkers Sweet Chilli Baked Bites will bring even more fun to the Dairylea Dunkers range. Aimed to excite younger consumers, the fullfilling, energyboosting snack will feature creamy Dairylea cheese and introduce the new sweet chilli flavour bites as the dunker.
This NPD is an exciting addition to Dairylea, the UK’s number one brand in Processed Cheese. The combination of tasty tomato salsaflavoured mini tortilla chips with creamy Dairylea cheese has been a hit with consumers, with Nachos ROS ranking 3rd in the Dunkers range.
The range addition will be supported as part of a £1.3m total brand marketing investment which will include digital and in-store activation.
Rebecca Prout, brand manager for Dairylea commented: “Consumer research shows that parents today are looking for satisfying and enjoyable snack products that will appeal to their child’s developing taste palate. Innovation in Snacking Kits is a clear growth opportunity and the UK Snacks market is worth £41.6bn and, with a growth rate of +3.7%, it is outperforming the rest of the food and beverage market. We are sure that combining the third favourite flavour in the crisp category, Sweet Chilli, with Dairylea’s calcium filled cheese will entice parents and children alike to engage in the snacking kits segment, which is the fastest growing segment in Processed Cheese.”