Nurishment Extra, the recently launched vitamin and mineral enriched milk drink, has won a major accolade at the prestigious 2009 International Beverage Innovation Awards.
The Enco Products brand received the ‘Highly Commended’ award in the hotly contested ‘Best New Dairy Drink’ category.
Enco Products Marketing Manager Nyree Chambers said the award confirmed Nurishment Extra was a ‘world class product, with huge potential’.
This year’s awards attracted over 340 entries from 40 countries, celebrating excellence and innovation in the international non-alcoholic drinks industry. The award ceremony took place during Drinktec, the world’s largest drinks technology trade show.
Nurishment Extra comes in resealable PET bottles and is an ‘on the go’ alternative to Nurishment Original in cans, the UK’s number one nutritionally enriched milk drink. It is available in four flavours – chocolate, strawberry, vanilla and banana.
Enriched with selected vitamins and minerals which deliver a nutritional boost, Nurishment Extra is targeted at consumers who lead busy, active lifestyles – on the move, at home or work.
“Nurishment Extra’s unique combination of vitamins and minerals sets it apart from competitive products and, in particular, the growing number of flavoured milk drinks. It provides the nutritional benefits of Nurishment to more consumers than ever before, whilst enabling a broader trade audience to benefit from the profit potential offered by this market-leading brand”, adds Nyree Chambers.
Nurishment Extra is packed in branded shelf-ready trays of 12 bottles with an RSP of 99p.
Enco Products
Tel: 01707 322 332
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