Hurly Burly, a three-strong range of organic, fresh, raw ‘slaws’ – each one packing a powerful flavour punch – are now arriving into the UK’s top three health food stores Wholefoods, Planet Organic and As Nature Intended, as the UK embraces the raw food movement with both arms. Creator Bertie Chamberlain intends to create, “a wonderful, healthy challenger brand to the very stagnant coleslaw market whilst at the same time offering eaters a positive addition to any diet involving a focus on gut health and general wellbeing.”
The Hurly Burly range is as follows:
• Jalapeño & Oregano Fermented Raw Slaw – Zingy, Crunchy and a Tad Hot
• Turmeric and Cumin Fermented Raw Slaw – Bold, Rich and Fragrant
• Lemon & Ginger Fermented Raw Slaw – Fresh, Crisp and Cleansing
The positive benefits of Hurly Burly speak for themselves: They’re organic, vegan, fat, gluten and dairy free, and thanks to the 2-3 weeks fermenting process are designed to taste zingy, crunchy and bright whilst at the same time offering a fantastic boost for gut health and digestion.
Bertie Chamberlain, founder of Hurly Burly (and incidentally brother to Fergus Chamberlain, creator of Gran Luchito, the awardwinning Mexican smoky chilli paste range) is delighted with his powerful high-street listings, and has his sights set on the major supermarkets next. “The coleslaw and pickles market needs a boost and I think I can offer that. It’s been stagnating for a while and I’m hopeful for a category shake up. So far, consumers seem to be loving Hurly Burly, so I’m confident the masses will!”
Bertie and his small team will be running in-store tastings to drive awareness and loyalty. Hurly Burly is priced at £5.75 for a 410g pot. Wholesale-wise, Hurly Burly is available via Marigold and Essential Trading down in Bristol.
The range is also available online at www.rhythmhealth.co.uk