HUGGIES® Newborn with Organic Cotton was awarded the gold standard for Best Disposable Nappy at the annual Mother & Baby Awards, beating competitors Pampers Active Fit and own label products from Asda and Tesco.
Widely regarded as the ‘Oscars of the nursery industry’, the Mother & Baby Awards are one of the most trusted brand approval marks for consumers. All products submitted are tested by over 1,000 mothers and their babies, making it the ultimate accolade and mark of excellence. Products are tested for unbeatable quality, user-friendliness and value for money.
The award comes seven months after the product was re-launched in April 2010, with new product features and packaging design. Comments from mum-testers on HUGGIES® Newborn included “brilliant product, does the job excellently, no leaks,” while another tester described it as ‘a nappy that has delivered everything it said it would. It fitted my baby perfectly and kept everything in without leaks.”
Amanda Redman, HUGGIES® Marketing Director, commented: ‘To win such a prestigious award just seven months after re-launch, is a huge achievement for the brand, and one of which we’re extremely proud, particularly as it comes from real mums and their babies.”
HUGGIES® Newborn is HUGGIES® softest ever nappy, made with organic cotton, giving babies gentle care and protection while providing reliable absorption.
Kimberly Clark Ltd
Tel: 01732 594000