Home waxing. Salon results. “It’s that easy”.

Veet is delighted to introduce a revolutionary new product in home waxing: the Veet EasyWax™ Electrical Roll-on Kit. EasyWax™ is a hand-held, self-heating home-waxing system with a roll-on applicator that delivers a consistently perfect dose of warm smooth wax, for professional results, even from the first attempt.

THE FORMULA:

Formulated with the same ingredients as the wax used in salons and packed full with natural beeswax, it is kind to even sensitive skin.

THE RESULTS:

EasyWax™ works on hair as short as 2mm and waxed areas remain touchably smooth for up to 4 weeks.

Hair-removal expert Arezoo Kaviani, an A-list favourite known as the ‘Queen of Waxing’ for her immaculate results and near-pain-free technique, is impressed with the EasyWax™:

“It couldn’t be easier,” she says. “Even for a nervous first-timer, EasyWax™ is simple to use and gives real salon-standard results. I’m most impressed with how evenly the roll on applicator distributes the wax onto the skin. This is the key to achieving perfectly smooth results because too much wax can be painful to remove, too little and it won’t grab the hairs and can mean patchy results.”

“This gadget will revolutionise home waxing for ever.”

In the consumer trial*:

• 8 out of 10 consumers thought EasyWax™ was easy to apply

• 8 out of 10 respondents think EasyWax™ is effective

• 9 out of 10 consumers thought it provided a mess free application

Veet EasyWax™ Electrical Roll-On Kit is available with 2 x applicators specifically designed for: Arms and Legs with a large roll on head and Bikini and Underarm with a small roll on head

• Applicator & Refill (Starter kit and Wax Refill for Legs and Arms) RRP £29.99

• EasyWax™ Legs and Arms Wax Refill RRP £9.99

• EasyWax™ Bikini & Underarm Wax Refill for RRP £9.99

• EasyWax™ Replacement Strips 24 strips for £3.49

THE SIMPLE INSTRUCTIONS:

To use EasyWax™, pop in the wax refill, plug it in and in 20 minutes, you’re ready to roll – no more carrying scalding hot wax from the microwave because EasyWax™ heats to the perfect temperature and no more mess as it applies the perfect layer of wax. Most importantly with EasyWax™, there is no more fuss as it gives simple, professional results.  Just roll on the wax, press on the fabric strip and in one swift motion remove hair right from the roots.

The EasyWax™ Roll-on Kit includes a wax refill with wide applicator head for waxing arms and legs. A separate refill with a narrower head for use under arms and the bikini-line is also available separately.

Home Waxing. Salon Results. It’s that easy!

*In consumer trials Veet EasyWax™ Electrical Roll-On Kit was tested by 176 women.

Reckitt Benckiser

www.rb.com