Following research carried out by P&G on the damaging effects air pollution has on hair, Herbal Essences has launched a new range of shampoos and conditioners, specifically created to gently cleanse hair of daily residues and help restore freshness and shine.
Available now, NEW Herbal Essences Daily Detox Collection is a range of three shampoos and three conditioners. Free of silicones and parabens, each shampoo and conditioner expertly combines individual fragrances with detoxifying mint oil to gently refresh and deliver either a deep clean, shine or volume. Variants include: White Tea & Mint (Shine), Crimson Orange & Mint (Volume) and Golden Raspberry & Mint (Clean).
Jo Vaughan, Haircare brand manager at P&G, says: “We all know it’s important to keep hair clean and refreshed – but we sometimes forget how much it goes through each and every day.
Pollution and weather on top of hair styling can make hair feel like it needs a detox, and that’s why the new range is such a great addition to the Herbal Essences family and a must-stock for all retailers.”
As one of the UK’s leading haircare brands, Herbal Essences has a strong portion of the market, with a 7.8% share for shampoo and 9.8% for conditioner*. It is one of the top three performing haircare brands in convenience, alongside fellow P&G names Head & Shoulders and Pantene.
* IRI – November 2016