Hellmann’s heats up its mayonnaise offering with TABASCO® brand partnership

Hellmann’s, the UK’s number one mayonnaise brand[1], has partnered with the iconic TABASCO® brand Pepper Sauce to create Hellmann’s Chilli Mayonnaise Fired by TABASCO® Sauce, designed to tap into the growing hot sauce market.

Created to appeal to those looking to add some heat to their meals, the new condiment from Hellmann’s combines the creamy taste of the nation’s favourite mayonnaise brand, with the iconic TABASCO® brand Pepper Sauce to create a rich and spicy flavoured mayonnaise.

Jon Walbancke, Brand Building Director at Unilever UK and Ireland, said: “With the trend for flavoured mayonnaise continuing to grow[2], plus hot sauces also rising in popularity, it made perfect sense for us, as the UK’s number one mayonnaise brand, to create the ultimate fiery chilli mayonnaise.

“Our partnership with the iconic TABASCO® brand Pepper Sauce is a match made in mayonnaise heaven as we help fans spice things up this summer. With sales of mayonnaise overtaking ketchup for the first-time last year[3], ketchup is now feeling the heat, making it the perfect time to launch this sizzling new combination.”

Aligning with the rest of its creamy sauce range, Hellmann’s Chilli Mayonnaise fired by TABASCO® Sauce will be available in a 250ml squeezy bottle. The TABASCO® logo is clearly visible on front-of-pack, highlighting the partnership and attracting fans of the famous spicy pepper sauce to the Hellmann’s range, widening its appeal even further.

Hellmann’s Chilli Mayonnaise fired by TABASCO® Sauce is rolling out nationwide at an RRP of £1.99 per unit* (250ml).

* Pricing at sole discretion of retailers

About Unilever??

Unilever is one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products with sales in over 190 countries and reaching 2.5 billion consumers a day. It has 161,000 employees and generated sales of €53.7 billion in 2017. Over half (57%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes all over the world, including Persil, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Magnum and Lynx.

Unilever’s Sustainable Living Plan underpins the company’s strategy and commits to:

  • Helping more than a billion people take action to improve their health and well-being by 2020.
  • Halving the environmental impact of our products by 2030.
  • Enhancing the livelihoods of millions of people by 2020.

The USLP creates value by driving growth and trust, eliminating costs and reducing risks. The company’s sustainable living brands are growing 50% faster than the rest of the business and delivered more than 60% of the company’s growth in 2016.

Unilever was ranked number one in its sector in the 2017 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the 2017 GlobeScan/SustainAbility annual survey for the seventh year running, and achieved?four A ratings across Climate Change, Water, Forests and Supplier Engagement in CDP’s 2018 Global Supply Chain report. Unilever has pledged to become carbon positive in its operations by 2030, and to?ensure 100% of its plastic packaging?is fully reusable, recyclable or compostable by 2025. For more information about Unilever and its brands, please visit www.unilever.com. For more information on the USLP: www.unilever.com/sustainable-living/

About McIlhenny Company

McIlhenny Company produces TABASCO® Brand products, which are sold in 195 countries and territories around the world and labelled in 25 languages and dialects. The 150-year-old company makes a line of pepper sauces, including its world-famous TABASCO® Sauce, TABASCO® Green Sauce, TABASCO® Chipotle Sauce and TABASCO® Habanero Sauce.

In 2018 TABASCO® Sauce is celebrating 150 years of flavoring the world’s favorite foods and drinks.  McIlhenny Company remains family-owned and operated and TABASCO® Brand Pepper Sauce is crafted using the same artisanal process and three ingredients as it was 150 years ago. Our anniversary celebration is focused on inspiring today’s – and tomorrow’s! – food lovers to use TABASCO® Sauce in all their favorite dishes and drinks all over the world.

Follow along at #TABASCO150.

[1] Nielsen, WE 24.02.2018

[2] Kantar WPO 52 w/e 22.04.2018 – UK Flavoured Mayo Total Market

[3] Kantar Worldpanel September 2017