Denny Bros has recently helped Fridays – one of the three largest egg producers and packers in the country – to present an on-pack, money-off promotion to tempt new customers to trial the brand.
Formerly ‘The Hearty Egg’, the newly renamed Hearty brand contains 40% of the recommended daily intake of omega-3 which helps to maintain good health (and especially a healthy heart).
The ‘Save 30p’ and ‘Save 50p’ promotion is flashed across a bright red Fix-a-Form multi-page label which explains the concept of the ethical hearty brand by using a small but perfectly formed set of ‘chicken and egg’ illustrations. The 4-page, resealable Fix-a-Form has an extended semi-thermal base label to allow for the overprinting of variable data including essential date coding and packing details. 180,000 machine-applied Fix-a-Forms were produced for the campaign.
Convinced of the suitability of Fix-a-Form to highlight the thrifty price offer, the Marketing Manager of Fridays said: “The Fix-a-Form was exactly the right medium for this promotion as it allowed us to add a striking advert for the lower-priced Hearty eggs to the pack which is clearly seen right at the point of sale.”
“The main purpose of this campaign is to engage customers to buy as a trial, encourage them to visit our newly updated website and give them all the information they need about our growing range of healthier and tastier products.”
“We have used a Fix-a-Form before to add recipe information to one of our brands but this is the first time we have rolled out a price offer in this way. We will be able to track the growth in sales after the promotion to see how effective the campaign has been.”
Denny Bros Ltd
Tel: 01284 701381
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