Head & Shoulders targets male shoppers with Ultra Men Series

Head & Shoulders is continuing its mission to offer the nation up to 100% dandruff-protection by extending its portfolio with new Head & Shoulders Men Ultra collection. The world’s number one shampoo brand from P&G has designed the range tailored for male shoppers and their evolving scalp and hair needs.

The launch of the new product will be supported by a major marketing push including high impact print and outdoor advertising, plus TV across terrestrial and digital channels. The campaign will also have a presence on digital and social media platforms for maximum visibility.

Research shows that men are becoming more invested in the category, with expectations for ‘products addressing male-specific beauty concerns’ on the rise . Considering these developments, and with the current offering of grooming products specifically designed for men limited, Head & Shoulders offers a solution with its first range of hair care products tailored to men’s needs. Available now in 225ml & 450ml bottles (RRP: £2.99 GBP / £4.99), Head & Shoulders Men Ultra collection provides unbeatable dandruff protection with high performance boosters specifically created for men.

P&G UK AND IRELAND

www.uk.pg.com