Ten Acre, the multi award winning ‘Free From Plus’ crisp and popcorn brand recently turned three – they’ve come a long way in that time. ‘Free From Plus’ has defined products that are great tasting plus: gluten, dairy, MSG and GMO free, as well as vegetarian and vegan certified – and all but two flavours are allergen free too.
Ahead of the game
Yumsh Snacks Ltd, the creators of the revolutionary Ten Acre brand, were ahead of the ‘free from’ trend nearly four years ago. They spotted the opportunity to meet the growing needs of consumers, for a snack to suit everyone. After intensive development and manufacturing set-up; their ‘Free From Plus’ snacks hit the market in 2014.
The three Ten Acre founders were adamant that their new products would be great tasting and suitable for everyone. Where Ten Acre add even more value is in their leadership in the ‘Free From Plus’ category; which has proved their vision again and again with the ever increasing rise of gluten free, dairy free and plant based diets.
Many products tick only one of these consumer requirements but Ten Acre made sure that they covered everything right from the start – and they remain market leaders in this allencompassing category. A category that CEO Tony Goodman, predicts will simply be what consumers expect of all products as much as is possible.
Growing World Over The brand also saw that there was scope for Ten Acre way beyond the UK borders. In 2015 they started exploring the export opportunity – and they have exported to 45+ countries across Europe, the Middle East, Asia, America and Africa.
Ten Acre recently announced a new distribution deal which will take their snacks to Canada, the new contract is estimated to be worth £200,000 a year. This news came as Prime Minister Theresa May met businesses and investors during a trip to strengthen trade ties with Canada in September.
Chart Topping Snacks
They have also been busy closer to home. In May this year the premium snack brand collaborated with Manchester’s iconic indie rock band, The Charlatans, to produce an exclusive version of their hand cooked crisps. The partnership came to fruition after Tim Burgess, legendary frontman of The Charlatans, searched for a local crisp brand, discovered Ten Acre and came up with an idea…
The limited edition crisp collection celebrated the launch of The Charlatans’ new album, and is called Ten Acre Crisps Nine Acre Court – a nod to their hit from the 90s.