Halls launches nationwide digital out of home campaign

The UK’s number one relief candy brand[1], Halls, is launching a new out of home advertising campaign throughout the cough and cold season, to help drive retailers’ sales during this key relief candy period.

Live until 17th January, Halls’ latest campaign champions a creative that educates consumers on the clearing and soothing benefits of Halls’ two sub-ranges, as well as reminding consumers that Halls is there for them when they start to feel under the weather. The activity aims to drive sales during the peak of the cold and flu season by targeting high footfall locations in close proximity to stores for six weeks.

The campaign is part of a robust plan to promote the brand and will feature best seller Halls Soothers Blackcurrant, which is the number one selling relief candy SKU [2], alongside Halls Extra Strong. The ‘icy’ creative, which will feature on static and digital sites across the country, will not only showcase the functional benefits of the products, digital sites will also include regional specific cough and cold stats, with a tailored message to directly target regional consumers.

Amy Lucas, Brand Manager for Halls, said: “We’re proud to say that Halls is the number one relief candy brand in the UK[3], with the number one SKU within its range. We can’t wait to launch our latest ad campaign, especially at this time of the year when we know relief candy becomes more relevant for our consumers. We’re confident that our OOH campaign will help to drive sales, so we recommend that retailers stock up to take advantage of the heightened awareness during the season”

Retailers will also be able to find advice on how to boost sales further on www.deliciousdisplay.co.uk.

What does this mean for the retailer?

  • Retailers should stock up ahead of the heightened awareness, as advertising sites will be close to stores
  • If space is limited, stock best sellers: Halls Soothers Blackcurrant and Halls Extra Strong, with Halls Soothers Blackcurrant 45g (the number one SKU[4])
  • Consider dual siting on main fixture and at counter

[1] Nielsen Value Sales – Total Mints – w.e. 06.10.18

[2] Nielsen Value Sales – Total Mints – w.e. 06.10.18

[3] Nielsen Value Sales – Total Mints – w.e. 06.10.18

[4] Nielsen Value Sales – Relief Confectionery – w.e. 06.10.18