Deal will give Granarolo £62m extra turnover
Granarolo, Italy’s leading domestically owned agro-industrial operator has bought Midland Food Group, the UK-based consolidated chilled, ambient and frozen foods distributor. Midland Food Group has been operating in Britain for over 40 years, mainly focusing on foodservice distribution but with a growing retail presence.
Midland Food Group supplies thousands of customers from two sites: Willenhall, where it also manufactures and packs a range of fine foods, and Basingstoke. Dairy is 30% of Midland’s portfolio. The company also distributes hams and other cooked meat products, an extensive range of Continental meats such as chorizos and salamis, and a full range of ambient products for the food service industry. The group has a manufacturing arm producing pastry products, sandwich fillings and cooked meats, and an e-commerce portal, IDeli.
The acquisition of Midland puts Granarolo UK Britain behind only Graarolo Italy and France in terms of turnover. Granarolo’s manufacturing facility in Saint Omer in northern France, near the Channel Tunnel will play an increasingly strategic role as a result of the boost to distribution capacity in the UK.
“With the acquisition of Midland Food Group.” said Gianpiero Calzolari, Granarolo Group Chairman, “we aim to make an even bigger splash in the British chilled food market, which in 2016 recorded total sales of 100 billion euros and keeps growing. Granarolo UK, which has a current turnover of more than 22 million euros with the Made in Italy selection of products – fresh and mature cheeses, pasta and bakery products and balsamic vinegar – will now be able to count on two logistics hubs with a structured, efficient distribution system. It will also have the opportunity to develop direct sales in the large and expanding food services sector in the UK. Lastly,we are looking to expand the e-commerce channel put in place by Midland.”