Gourmet Burger Kitchen (GBK) has launched a new range of sauces and relishes, stocked at 450 Tesco stores nationwide.
The sauces, created by GBK Head of Food, Tim Molema, are matched to those served with burgers, salads and sides at the restaurant chain and each comes with a recipe card to encourage budding chefs at home.
Tim Molema, Head of Food at Gourmet Burger Kitchen, said: “At Gourmet Burger Kitchen we have always taken pride in making our sauces fresh from scratch every day and wanted to develop a range of sauces that allows people to enjoy the GBK experience in their own home. Now our burger aficionados can experiment at home to create their own perfect burger, with the same variety of flavours that we use in our kitchens.”
The original range of relishes and sauces retail at £1.99 each:
• BBQ Sauce
• House Relish
• Habanero Jam
• Harissa Mayo
• Smoked Chilli Mayo
• Blue Cheese Mayo
The launch sees a collaboration between GBK, Tesco and All About Food, who manage the GBK retail products.
Tom Edwards, Buying Manager for Tesco, comments: “These sauces are a strong addition to the category, providing a wide range of flavours from a recognised and trusted restaurant brand. The packaging is clean, modern and eye-catching and the size and product quality makes it clear that GBK and Tesco are providing value for the shopper.
“In addition, BBQs are becoming more and more about new flavours to impress guests as much as the grill. We believe these new sauces cater to this demand and we expect customers to respond well to the GBK range at Tesco.”
Laura Mallon, Brand Manager at All About Food, adds: “More and more people are looking to experience restaurant quality in the comfort of their own home, and the popularity of Gourmet Burger Kitchen meant that these new sauces were a natural next step. It’s a high quality, great tasting product and we think it will make an impact, especially during BBQ season.”
Gourmet Burger Kitchen sauces are available now at 450 Tesco stores nationwide, RRP £1.99 each