GODIVA drives Easter sales with seasonal launches

• pladis UK&I is tapping into the crucial Easter sales period with the launch of two Easter ranges for its £10.2 million[1] premium chocolate brand GODIVA
• GODIVA Bunny will be available in Milk and Dark chocolate variants, while GODIVA Mini Eggs will come in a box of eight deliciously indulgent filled chocolate eggs

pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is driving incremental Easter sales for luxury chocolate brand GODIVA with the launch of two premium seasonal ranges.

The fun and festive GODIVA Bunny is carefully crafted in creamy Milk Chocolate and bold Dark Chocolate variants, while GODIVA Mini Eggs consists of a selection of eight deliciously indulgent filled eggs coated in smooth Belgian chocolate. The GODIVA Mini Eggs collection will include Milk Chocolate & Salted Caramel filled, Dark Chocolate & Coconut filled and White Chocolate & Praline filled eggs.

“We already have a strong year-round presence with our core range of GODIVA products,” explains Sarah Horowitz, Director of the New Ventures Business Unit at pladis UK&I. “However, Easter presents a key sales opportunity, with chocolate sales boosted by £292 million in 2018[1].

“Following strong consumer appetite – and a 3.9% growth[2] – in premium chocolate last year, we’re excited to bring two new luxurious and seasonal products to market in time for Easter 2019.

“What’s more, by offering seasonal products at varying price points, we hope to make premium chocolate accessible to even more consumers.”

GODIVA Bunny Milk Chocolate and Dark Chocolate will be available in 100g packs for an RSP of £4.00, while GODIVA Mini Eggs will be available in a 90g box of eight eggs for an RSP of £5.00. They will launch in Sainsbury’s stores nationwide and Ocado in late February, unified with a spring-inspired packaging design.

Summary of GODIVA Easter range availability:

GODIVA Bunny Milk Chocolate, 100g
RSP: £4.00

GODIVA Bunny Dark Chocolate, 100g
RSP: £4.00

GODIVA Mini Eggs, 90g/8 eggs
RSP: £5.00

[1] Kantar Worldpanel 3 weeks to 01.04.19 vs the following 3 weeks

[2] Kantar Worldpanel – 2017 vs 2018