Gillette has launched ‘The Honest Player’; a short film featuring international rugby player, George North, along with historic moments from previous Lions Tours. The film celebrates Gillette’s partnership with the British & Irish Lions, highlighting the importance of preparation and precision for men to be their best – a common value shared by both Gillette and the Lions.
The film features the Gillette Fusion range, with five highperformance blades on the front for a close, comfortable shave, and a precision trimmer on the back to help men shape their own style. Gillette & Venus Brand Manager Matt Thomas comments: “The sponsorship of the British & Irish Lions is something we’re very proud of. At Gillette, we aim to help men look, feel and be their best by preparing them for what lies ahead. The idea of preparation is synonymous to both Gillette and the famous rugby team, and this is something we wanted to portray in our film with George.”
Gillette will bring the partnership to life in all major retailers across the UK through a competition offering consumers the chance to win the ultimate trip to New Zealand to watch the Lions.
View the video here: https://www.youtube.com/watch?v= UzX0Er9Lguk
PROCTER & GAMBLE