Now is the time for retailers and their marketing departments to start looking at ways in which they can take advantage and boost store sales during the drab winter months, especially in the run up to Halloween and Bonfire night. With this in mind, UK Point Of Sale (UK POS) has launched new products to its ranges of shelf wobblers, aisle signs and impulse bins for customers to highlight promotional campaigns and generate impulse buying.
Halloween and Bonfire night are key dates for any retailer, especially supermarkets, food and drink outlets or gardening and DIY retailers. Halloween has become increasingly popular over the years with confectionary and fancy dress high on consumers’ agendas. Then there’s Bonfire night, a British tradition since the 1500’s which offers an increase in ‘themed food and drink’ and of course fireworks sales.
So many retailers make the most of these events and it is for this reason that UK POS has added to its product range. The ‘Wobbler for Data Strips’ is made of clear PVC and securely fits into shelf edge data strips and the new ‘Magnetic Sign Flag Holder’ can be fixed to the underneath of metal shelving. Other options, perfect for those Halloween sweets, are the ‘Hang Strip’ or easy to assemble ‘Impulse Bin’. These products make it difficult for people not to notice special displays as well as being key tools to indicate to shoppers where a particular product is. High visibility can also be achieved without compromising on shelf space or budget. Essentially they grab the attention of the full spectrum of key demographics during this season.
Sales and Marketing Director of UK POS, Debra Jamieson commented: “With more consumers using online retailers, it comes down to the high street stores to put a big emphasis on the consumer shopping experience. By buying from a high street shop, a customer buys a product there and then without the worry of delivery charges, the actual item being delivered on time, or the incorrect item sent. Ultimately by using the right PoS, retailers are more likely to increase footfall and the temptation of impulse buying over the Halloween and Bonfire night season this year.”
Established in 1989 and with its head office in Stockport, UK Point of Sale Group Limited (UK POS) is a leading manufacturer of innovative point of sale display systems. Already a preferred partner to some of the biggest names in supermarket, department store and high-street retailing, it offers over 3,000 quality items – ranging from acrylic and PVC holders to pavement signs. The majority of these items are made in the UK at the company’s own manufacturing facility and all are available for next day, nationwide delivery.
For further information visit: www.ukpos.com