General Mills unveils new look and innovative flavours for YOP

The UK’s leading drinkable yogurt brand, YOP, is set to make a splash instore next month as it debuts a new design across its portfolio, as well as new formats and flavours.

The 500g bottle format, which currently includes Strawberry and Raspberry, will be joined by the brand new 180g size in four packs. Ideal for larger families, the additional sizes tap into new usage occasions for the brand and target on-the-go.

A brand new Tropical flavour has also been added to the YOP line up following consumer testing, which found that it was super popular with teens.

Modern and dynamic, the new look appeals to teens and features natural cues with brighter colours to ensure stand out on shelf. With the recognisable Yoplait logo on all packs, the design also highlights that the new bottle is 100% recyclable.

Rosanne McDonnell, Brand Manager for YOP, said: “At YOP, we’re on a mission to create the perfect nutritious and tasty yogurt drink for teens. Yogurt drinks are a major area of opportunity for the dairy industry and we felt it was the right time to re-evaluate our portfolio and elevate it to meet the changing needs of the consumer.”

YOP contains no colourings and no artificial flavours, making it every day drinkable goodness. What’s more, it is a source of calcium and vitamin D.