Funkin Cocktails, the UK’s number one fruit purée and cocktail mixer company is launching the first range of RTD nitro canned cocktails, building on the increasing popularity of cocktails and enabling consumers to enjoy bar-quality cocktails anywhere, be it on the go, or at home.
Available from May, the range, which is infused with nitrogen for a smooth finish, features four serves, Espresso Martini, Passion fruit Martini, Amaretto Sour and the hugely on-trend Pink Gin Fizz. Each slim can delivers a creamy foam head and a smooth and velvety mouthfeel which is usually only achieved through shaking a cocktail.
Established in 1999, Funkin Cocktails has used its 20 years of innovation and expertise within the on-trade to develop its range of nitro canned cocktails which deliver bar quality serves in a convenient format. The RTD premix market is worth £286m and cans specifically are showing strong growth, up 31% year on year*.
“Around eight million* consumers drink cocktails on a night out and as cocktails become more mainstream they are looking to replicate their in-bar experience at home with a credible, easy-to-use and top quality cocktail,” explains Ben Anderson, Marketing Director at Funkin Cocktails.
“Our product development team has worked tirelessly to ensure that Funkin nitro canned cocktails deliver the best overall drinking experience compared to the current canned cocktail offerings. We continue to look to democratise cocktails and make great tasting cocktails accessible to consumers, everywhere.”
Containing real fruit, the Funkin nitro canned cocktail range is packaged in the latest livery unveiled by Funkin Cocktails at the beginning of this year, featuring bold colours and quirky icons to depict the different flavour varietals.
“We would urge grocery, convenience and independent retailers to capitalise on the huge trend towards cocktail consumption by stocking our premium quality, stand-out Funkin nitro canned cocktail range,” adds Anderson. “Launching before the key summer months, they will be a must-stock for 2019.”