Frutsol, a leading Spanish company involved in the marketing and export of fruit and vegetables, has switched to CHEP 800x1200mm blue pallets for its exports to Germany. By using CHEP, Frutsol is now benefiting from using superior quality, robust pallets, that satisfy its customer’s requirements and which help to reduce complexity from its transport operation, due to CHEP’s comprehensive international network. In addition, the improved pallet quality has a positive impact on reducing product damage and the switch to a pallet pooling provider where the equipment is continuously reused, also benefits the environment.
Using the CHEP pallet pooling system for the export of fruit and vegetables to Germany, represents a significant move in an industry that has traditionally used white exchange pallets for exports. Over the last few months, more and more growers are moving to use pooled pallets, due to leading distributors in Germany being willing to accept CHEP equipment and the advantages associated with not having to invest in the purchase of white pallets, which are difficult to recover once they have been exported.
Nicolás Belmonte, General Manager of Frutsol, comments, “The benefits of using pooled pallets in the supply chain and the advantages with respect to the environment have generated significant interest from our German distributor customers. They are showing increasing commitment towards using CHEP pooled pallets in place of the traditional white pallet exchange”. He adds, “The robustness of CHEP pallets is also second to none.”
Christophe Loiseau, Senior Vice President, Sales and Marketing, CHEP Europe commented, “Using CHEP pallet and container pooling services creates supply chain efficiencies and removes the need for manufacturers, producers and retailers to be distracted from focusing on their core business activities. Also, by using CHEP our customers do not have to incur the capital expenditure associated with buying the equipment, not to mention the costs of return transportation, repairs and losses. This is particularly relevant to companies such as Frutsol, who are exporting and can benefit from the international network that CHEP provides.” He continues, “We are very pleased to be working with Frutsol and we are confident that other companies across Europe will also elect to switch to CHEP for both their domestic and international activities, due to the increased efficiencies that they will gain as a result.”
Frutsol is a leading Spanish company involved in the marketing and export of fruit and vegetables. Reducing costs and standardising prices of the fruit and vegetables exported by its partner companies are amongst Frutsol’s primary objectives. Frutsol also monitors production to ensure that it is in line with demand, in terms of both quantity and quality.
In 2007, Frutsol harvested 120,227 tonnes of citrus fruit, with more than 50% of production earmarked for export, mainly to the UK, Germany, France, Eastern Europe and the USA. Its sales exceed €40 million per annum.
CHEP is the global leader in pallet and container pooling services serving many of the world’s largest companies. The company has more than 7,000 employees and operates in 45 countries. Combining superior technology and an asset base of more than 300 million pallets and containers, CHEP offers its customers exceptional value, a platform that enables reduction in customer product damage and an environmentally sustainable logistical solution. Supply chains served include consumer goods, produce, beverage and the automotive industry. With global partners that include Proctor and Gamble, SYSCO, Kellogg’s, Kraft, Nestle, Ford and GM, CHEP is known for handling the world’s most important products. Everyday.
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