Award-winning Irish owned spice brand, Green Saffron, is entering the UK with its range of authentic Indian spice blends. Launching initially in Waitrose nationwide from 1st September, the three unique spice sachets will include popular flavour combinations Indian Red Lentil Dahl, Indian Bombay Potatoes and Indian Madras.
Incorporating the finest ingredients sourced directly from farms in India, the range of 100% natural, plant-based and gluten free sachets blend delicious spices and herbs together in perfect partnership to deliver an easy to cook, full-flavoured Indian style street food experience that will transform a variety of dishes.
The all natural spice varieties combine the freshest and highest grade of ingredients in each sachet, making the range the perfect store cupboard essential for convenient meals that can be prepared and enjoyed at home. As the rise of cooking from scratch over eating pre-prepared meals continues, the range of spices will meet demand for quick and easy products offering shortcuts to preparing and cooking meals.
Green Saffron Founder, Arun Kapil, says: “We are delighted to launch our range of spice sachets into the UK with Waitrose. Our mission from day one has been to share vibrant flavours of fresh spices in a convenient and interesting way and we hope our launch will shake up the current UK food offering and present something new for consumers.”
“At Green Saffron, we concentrate on sourcing the best, highest quality fresh spices direct from source and Waitrose understands this. They are focused on bringing high quality, fresh food to shoppers and, for us, this is what makes this the perfect partnership.”
Green Saffron’s range of spice sachets will be available in Waitrose from 1st September with an RRP of £1.00. For more information visit Green Saffron at www.greensaffron.com
 Mintel, July 2018 – Attitudes towards cooking in the home UK