Great Food UK, the makers of a range of 100% natural, FREE FROM chilled products available in all of the major UK supermarkets has secured two new distribution channels and launched four new FREE FROM snack packs as part of its mission to develop into a mainstream brand by the end of 2016.
Great Food is responding to consumer demand for healthier, natural and FREE FROM chilled snacks with the launch of four FREE FROM snack packs which are perfect for on-the-go snacking, lunchboxes and picnics. The new 100% natural products are: Baked Sweet Potato Bites and Baked Moroccan Falafel, both of which come with a Cool Tomato Salsa Dip (both 84g, rsp £1.49). Plus two Asian snack packs, also aimed at the on-the-go eating and snacking occasion: Fiery Channa & Red Pepper Pakora (90g, rsp £1.49) and Spicy Green Lentil & Coconut Bites (80g, rsp £1.49).
Great Food products are already available in Asda, Morrisons, Sainsbury’s, Tesco, Ocado, and Costco. From September 2015, they will also be available in NISA stores as well as in other independent retailers, forecourts and WHSmith Travel stores via Fresh-to-Store’s chilled distribution service (previously Kerryfresh). This includes several of the new FREE FROM snack pack lines.
“There is a huge gap in chilled snacking and food-to-go products aimed at the UK’s growing number of health conscious consumers looking for tasty, natural, real food that’s also suitable for an allergen-free diet,” says Jane Rayner, CEO of Great Food UK. “Our new snack packs and confirmed listings will give us the opportunity to reach thousands of new customers, particularly via independent and convenience retailers. However the biggest challenge for manufacturers like us is convincing retailers to make room for healthy, FREE FROM snacks in the chiller cabinet.”
The FREE FROM category continues to go from strength to strength, enjoying value growth of 28% as increasing numbers of consumers adopt a gluten-free or gluten-light diet as a positive lifestyle choice. One third of all UK households include at least one allergy or intolerance sufferer.
Great Food, whose marketing strapline is ‘FRESH, FREE FROM, FOR EVERYONE’, is ideally placed to meet the needs of these consumers. Its range of delicious chilled snacks and meal centres made simply from pulses, vegetables, herbs and spices, blended and baked are targeted at the health conscious consumer looking for seriously tasty real food. The entire range is 100% natural and FREE FROM meat, gluten, dairy, egg and soya. It is also suitable for Halal and Kosher diets.
Tel: 01908 641 274