There is a huge gap in the market for chilled snacking products aimed at the UK’s growing number of health conscious consumers looking for tasty, natural, real food that’s also suitable for an allergen-free diet.
Great Food UK, a company with a strong heritage in 100% natural, FREE FROM products, is ideally placed to fill this gap and meet the needs of consumers. Its range of delicious chilled snacks and meal centres made simply from vegetables, herbs and spices, blended and baked are targeted at the health conscious consumer looking for seriously tasty real food. The entire range is free from meat, gluten, dairy and egg. They are 100% natural and suitable for Halal and Kosher diets.
All of the products are baked and ready to eat (although can be warmed) which makes them perfect for any snacking occasion, whether it be adult lunchboxes, food on-the-go, picnics, kids lunchboxes and more. Great Food is all about making it as simple as possible to enjoy natural ‘clean’ foods on-the-go, with minimal fuss and minimal effort.
Jane Rayner, CEO of Great Food says: “Manufacturers are ahead of the game in producing healthy chilled products that meet the free from needs of consumers. At Great Food we have developed the solution to free from, tasty, healthy convenient snacking but currently there is no free from section in the chiller. That’s clearly something that needs to be addressed in order for retailers to meet the needs of today’s health-conscious consumer.
“We have plans to develop more snacking products as following a free from diet is already inconvenient so the need for convenient, healthy snacks is even more important and an area that is currently untapped.”
The free-from category continues to go from strength to strength, enjoying value growth of 28% as increasing numbers of consumers adopt a gluten-free or gluten-light diet as a positive lifestyle choice.
Great Food has recognised this and responded with the development of a brand new, purpose-built, state-of-the-art factory based in Milton Keynes. With its huge, modern production facility in place, and more and more retailers recognising the scale of the free from opportunity, Great Food is looking to develop into a £10 million mainstream brand by the end of 2016.
Adds Rayner: “The biggest challenge for manufacturers like ourselves is convincing retailers to make room for healthy, free from snacks in the chiller cabinet. Everyone is expecting free from sales to continue to rise but until now, free from has been driven predominantly by the ambient category. Until retailers catch up, consumers are going to miss out on the opportunity to purchase 100% natural, free from snacks in the chiller.”