Free From Fellows shimmy into Next

Award winning vegan confectionery brand Free From Fellows has secured a deal with Next retail that will see two of their lines Wine Gums and Pear Drops merchandised in the well-known high street retailer from beginning of March. The products will be available in 492 of the 500 Next stores in the UK at the start of Spring.

Lisa Gawthorne, Director at Bravura Foods (Free From Fellows brand owners) commented “It’s a fantastic fit for our brand which appeals to people who want the best sweets without the sugar, gelatine of gluten – making them highly desirable to the market. The brand continues to go from strength to strength having started its life in the health food trade, the brand extended rapidly to gain listings in retailers that include Sainsburys, Boots, WHSmith, Holland and Barrett and Wholefoods.”

Karl Morris, Director at Bravura Foods adds “We are actively looking at the fashion sector as it represents such a good fit for everything the brand stands for – offering an enjoyable healthier, lower calorie sugar free range that doesn’t compromise on taste.”

Last year the brand won numerous awards including those issued by Health Food Business and The Free From Awards and is already shortlisted in this years children’s confectionery category in the Free From Awards. Lisa goes on to add “It’s a big year for this brand as we are currently planning line extensions and a full range redesign to take this brand to its full potential in the marketplace.” The full range currently includes: Gummy bears, Midget Gems, Cola Bottles, Wine Gums, Rhubarb & Custard, Pear Drops and Lollipops. As well as being sold in the UK its also being exported to countries that include Australia, Denmark, Slovenia, South Africa and the United Arab Emirates.

For interested stockists, please call the office on 0203 086 8676 or visit www.bravurafoods.com for further information