Fox’s launches Rocky Fun Size for the adventurous biscuit lover

Fox’s Biscuits who have been lovingly baking biscuits since 1853, are expanding its popular Rocky range with the introduction of 12 Rocky Fun Size bars. The new, on the go format will look to meet demand from shoppers for convenient biscuit bar offerings within the category. 

At just 61 calories a bar, the new Fox’s Rocky Fun Size bar is more than just a biscuit. Each bar is covered in the delicious thick Rocky chocolate coating and will provide shoppers with the perfect permissible, on the go, snack for kids to enjoy after-school or as a lunchbox essential, as well as fuelling weekend adventures for the whole family.

Fox’s Biscuits’ Brand Manager, Depa Patel, says: “The new Fox’s Rocky Fun Size bar is sure to become an instant household essential for both parents and kids to enjoy. Fox’s Biscuits are stepping up innovation within the category and at only 61 calories per bar, the fun size bar far exceeds the government’s under 100 calories initiative, coming in with considerably fewer calories than competitors on the market.”

The new bars will represent an exciting opportunity for retailers looking to drive incremental sales amongst shoppers who are eager to expand their repertoire of permissible snacks with fewer calories.

Fox’s Rocky Fun Size classic chocolate bars (12 x 12.5g) are available in Asda nationwide and other good retailers with an RRP of £1.25. This builds on the popular brand worth £12m.