Florette will be unleashing a quirky new summer marketing campaign that will emotionally resonate with consumers throughout the purchase journey.
As part of its animated and playful ‘Made With Sunshine’ campaign; Florette has recruited the sun as its latest brand ambassador. Through fun eyecatching creative, Florette will be turning the sun into a warm and friendly iconic character that is a core part of the salad brand’s team.
Florette understands that the sun generates positive, emotional feelings amongst consumers as well as being associated with healthy living, taste and quality. By combining the new creative with the strapline ‘Made With Sunshine’ the campaign aims to appeal to consumers and drive frequency of purchase.
To launch the new campaign, Florette has outlined a series of marketing tactics that will target consumers throughout the purchase journey including consumer press advertising and advertorials through to poster and trolley advertising at supermarket sites.
As consumers continue to look for recipe inspiration, Florette will feature on popular online lifestyle and food websites. In particular, Florette will create and share recipe ideas on the Great British chef webpage combined with the ‘Made With Sunshine’ message. All activity will be amplified through Florette’s social channels.
Elaine Smith, Marketing Controller at Florette UK, comments: Florette’s summer marketing campaign is all about taking consumers on a journey from inspiration to purchase. By using the sun, our newest brand ambassador, we have taken the consumer to the very start of the journey to help communicate the care we take to deliver the best quality.
“We feel our new branding will translate the Florette message in a simple yet effective way and building on the success of targeting consumers close to purchase, we’ve expanded our strategy to capture the imaginations of consumers before they enter the store.”