FMCG creative agency Carrot Juice has redesigned the packaging for famous toffee maker Farrahs of Harrogate. Based on the design of the iconic tins a consistent logo was crafted last year. Farrahs’ own traditional sweet-shop style jars and gift set of biscuits have now been developed to live up to the high quality standards expected of the brand and are now more recognisable as being from the Farrahs stable.
The newly packaged products will be available in many department stores, traditional sweet shops, gift shops and good quality grocers across the country. Farrahs is steeped in tradition, so the crucial element of the brief was to retain its heritage and association with indulgence, while moving the brand into the 21st century.
Says Peter Marston, owner of Farrahs, “We have a traditional British brand that is associated with confectionery and with Yorkshire. It was important to keep those qualities while ensuring that the packaging design could be rolled out to new product lines and features that will mean we stay competitive. We are delighted that Carrot Juice have managed to achieve that.”
Nick Lock, Director of Carrot Juice, says, “Farrahs is the kind of brand that we love to work with – individual, niche and brave enough to push the boundaries just a little bit to find the best way of moving forward.”
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