To mark the occasion, the brand will replace the usual all-blue sleeve on its Luxury Sticky Toffee Pudding pack with a special sleeve featuring a dazzling, holographic Union Jack flag.
“This year is one of great pride for Britain and consumers are keen to celebrate in any way they can, which will be reflected in the food and drink they purchase,” says Group Marketing Director Nigel Parrott. “Our luxurious, light reflecting pack will perfectly befit the occasion and will attract attention to the chilled desserts fixture.
“Consumers will also be looking to celebrate with family and friends over the Jubilee bank holiday, and will be seeking special food and drink with which to treat their guests. An indulgent dessert in a pack created especially for the occasion presents the ideal solution.
“Retailers should stock up to make the most of the increase in demand.”
Farmhouse Fare, winner of more than 50 pudding awards in the last 7 years, has sold over three quarters of a million of its best-selling Luxury Sticky Toffee Puddings over the past two years, generating £2.2 million of sales. **
The brand attracted attention earlier in the year when it broke the Guinness World Record™ for the World’s Largest Sticky Toffee Pudding, creating a pudding weighing 334kg. The activity generated a great deal of excitement and attracted new consumers to the brand.
The limited edition pack will be available until August, with an RRP of £3.50.
* Nielsen Total Coverage Units w/e 03.03.12
** Nielsen Total Coverage w/e 03.03.12
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