Filling the new School year with fun Perfetti van Melle is combining two of their most iconic brands, known and loved by kids and parents alike, to create New Chupa Chups Friuttella. The result is the first ever branded Chupa Chups filled lollipop with a chewy Fruittella centre made with natural fruit flavours and colours. Hitting the shelves in August, Chupa Chups Friuttella, will be available in the nation’s favourite flavour, Strawberry and are sure to be a hit with children looking for an after school treat.
Chupa Chups and Fruittella’s market share has been on the increase by 21% and 24% respectively, outperforming the kids confectionery market which is growing at 2.8%. By fusing both their best selling brands Perfetti van Melle hopes to see this trend continue.The launch will be supported by a series of national promotions targeting over 3 million kids, teenagers and parents. The Chupa Chups Summer tour, an outdoor experiential campaign featuring the Chupa Bus and Chupa Chicks, will be visiting large scale family events throughout the summer. In addition, there will be another chance to try Chupa Chups Fruittella with a series of cover-mounts on kids magazines creating further awareness and demand.
Chupa Chups Fruittella is available to purchase in family sized bags perfect for that night in watching a movie or a family trip in the car. Individual lollipops can be purchased from the Chupa Chups Fruittella cap and Flag tube containing 100 lollipops are a bar-coded version is available containing 50 bar-coded lollipops.
Mark Stangroom, Perfetti van Melle’s Marketing Director, comments “Standing out in a crowded confectionery market and making a lasting impression is the real secret to NPD that will both sell and stand the test of time. We feel we have developed a product that will do both, with Chupa Chups Fruittella, our most innovative launch to date. We are investing heavily in national promotions to drive trial and ensure consumers experience this new and exciting concept. We know that individually both brands have offered incremental sales for retailers; by combining the two we have an even stronger proposition.”
Product: Chupa Chups Fruittella 10 unit bag
Availability: Major Multiples
Product: Chupa Chups Fruittella 100 unit cap and flag tin
Availability: Cash and carry and wholesalers
Product: Chupa Chups Fruittella 50 unit box
Availability: Major Multiples,cash and carry and wholesalers
Launch date: August 2009
Chupa Chups Perfetti Van Melle UK Ltd
Tel: 01753 442100